5 Common Mistakes that Destroy a Drip Campaign, Marketo.
How to Build a Profitable Ecommerce Loyalty Program, Shopify Plus.5 Groups of Shoppers You’re Likely Ignoring, Practical Ecommerce.4 Tactics to Make Your New Ecommerce Store Rock, Multichannel Merchant.Your Social Media Marketing Is Only as Good as Your Content, Adweek.Content Development: In-house or Outsource, that Is the Question, Compukol.A Resource Guide to Marketing Content Success, KoMarketing.Google’s Fine Could Be Only the Start as EU Probes Progress, AdAge.Facebook, Twitter Are Said to Seek World Cup Clips From Fox, Bloomberg.Predictive analytics: Four prerequisites of an effective strategy, Econsultancy.Online Marketing News From Around The Web: Thinking of asking a celebrity or industry leader to take over your Instagram account? Contributor Cley Williams shares eight steps to help ensure it’s a success. 8 key steps for a successful Instagram takeover.Latest data from Consumer Intelligence Research Partners estimates that Prime membership has grown 35% in the past year. Amazon Prime hits 85M member milestone, researchers say.Originally targeted at individual experiences, 360-degree video is now being shown to audiences in showrooms, trade shows and other venues. WeLens introduces software to manage group screenings of 360-degree video VR.Marketers accustomed to utilizing the voluminous flow of data provided by mobile device carriers should keep an eye on an upcoming Supreme Court decision. Here’s why marketers should not ignore this Supreme Court case.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.